A 2x2 of incentives for an individual and the collective.

Aligned with the individuals's incentives vs misaligned.

Aligned with the collective's incentives vs misaligned.

Misaligned-individual / Misaligned-collective: Hell.

Misaligned-individual / Aligned-collective: Society grinds individuals down.

Aligned-individual / Misaligned-collective: Rewards corruption and destruction of value.

Aligned-individual / Aligned-collective: Transcendent.

The last is where selfishness creates net value for society.