A friend got recommendations for a hotel in Bali from ChatGPT.

When he got there, he was surprised to see a coworker… who had also gotten a recommendation from ChatGPT.

Chatbots feel like they are hyper-personalized to you, and they can be.

But also sometimes the query-independent ranking of their recommendations dominates.

The best options get ranked to the top even faster and more strongly than before.

It's like how beautiful photo spots tend to get over-crowded due to exposure on Instagram.

But in those cases, you know that it's going to be popular when you go.