A gauntlet delivers highly motivated users, but not a lot of them.
- A gauntlet delivers highly motivated users, but not a lot of them.
- A gauntlet is an onboarding flow that is high friction.
- Only the most motivated users make it through the gauntlet.
- Some gauntlets are intentional (e.g. an early, rough open source project).
- Some are unintentional.
- If the gauntlet is too bruising, it possibly delivers zero users.
- But you can tune down the severity of the gauntlet until you're left with a dribble, and then tune it up or down from there.