A gauntlet delivers highly motivated users, but not a lot of them.

  • A gauntlet delivers highly motivated users, but not a lot of them.
    • A gauntlet is an onboarding flow that is high friction.
    • Only the most motivated users make it through the gauntlet.
    • Some gauntlets are intentional (e.g. an early, rough open source project).
    • Some are unintentional.
    • If the gauntlet is too bruising, it possibly delivers zero users.
    • But you can tune down the severity of the gauntlet until you're left with a dribble, and then tune it up or down from there.