A piece of software that it's hard to imagine a company making: Candy Crush, but it only works when you're offline.

The end-user might want it: "only let me play this addictive game when I'm on a flight," or "only allow me to play this if I turn off the other useful parts of my phone, which gives me a nudge not to use it."

If you build the software yourself, you can align it with your interests easily.

But if a company built the software, adding a feature of "it only works offline" makes no sense; they might as well get the incremental use from online, too.

Now with infinite software we can make our own software more easily.