A product with self-accelerating quality is significantly more valuable than one that is not.

Self-accelerating quality can come from network effects, ecosystem effects, etc.

Most products do not have this property, but it's actually not that rare.

It's just a subtle thing, hard to discern unless you know what you're looking for.

It's like foraging for a specific kind of edible mushroom in a forest.

Take the time to forage, and not just eat the first mushroom you find.