A trick to get more engagement with your thing.

If you know they'll take the first step no matter what, talk about how hard it is, and make it feel hard.

But actually have it be something totally within their capability to knock out of the park.

The differential between "this is hard for people" and "this is easy for me" creates an intuitive "I'm good at this" belief.

People like doing things they're good at.

For this trick to work, they have to believe that they are differentially good at it.

If they can see everyone else is also good at it, the illusion crumbles.