Ads are the lazy conclusion.

We're used to money coming from two places: users, or people paying to influence users.

We assume ads are the inevitable shape of that second bucket because that's the last 20 years.

But ads are the most misaligned version: they monetize interruption at the exact layer that's getting most intimate.

The better endpoint is rails: infrastructure that moves context, permissions it, and makes it usable, priced like usage fees.

More pull than push. A toll to participate in user-authorized intent.