Ads should not happen at the level of the ISP.

· Bits and Bobs 2/23/26
  • Ads should not happen at the level of the ISP.
    • Ads in an ecosystem are fine… healthy, even.
    • But not at the ISP level.
    • The ISP level should be about serving the bits without interference.
    • The pipes should be dumb, not "smart."