All else equal, messier things tend to be stickier.

Clean things are much less sticky because there's fewer nooks and crannies to get hooked by.

Beautiful things tend to be clean.

But only if they are manufactured/built.

Organic things are beautiful because they are wrinkled and fractal and alive.

Successful enterprise companies do not pitch a product so beautiful and perfect that their customers don't need to tinker with it.

Larger, more savvy customers demand the ability to tinker and customize.

As they tinker, they become even more sticky to the solution.