An implication of LLMs allowing perfectly adaptable media: less marketing, more selling.

Think of a traveling salesman selling a vacuum back in the day.

Or think of a makeup salesperson at a counter in a department store.

In both the salesperson can see the potential customer's situated context, and deliver an opinionated pitch about what precisely that particular customer should buy.

Marketing in contrast has to pitch to markets.

LLMs potentially allow hyper-personalized selling, not marketing.^[yn][yo]

This could possibly be a good thing if done in a respectful way aligned with the user's interests and with their awareness and consent of the data it's drawing on^[yp].

But this personalized selling^[yq] could also be a privacy hellscape.