As a business, if you see a customer as a single transaction you'll try to extract as much as you can.

· Bits and Bobs 5/18/26
  • As a business, if you see a customer as a single transaction you'll try to extract as much as you can.
    • If you see them as an ongoing relationship you'll try to add more value than you capture from them.
    • In that way you'll maximize your long term value you earn from them, because you'll keep them coming back for more.
    • Win-win.