As more and more tasks move to being done by AI, the basis of competition changes.

Before, your differential in quality on that task gave you an edge.

Now, when LLMs are better than you (and most everyone else), everyone just outsources to the AI.

The rising quality of LLMs forces you to commoditize your differentiated skills.

Now, everyone's quality on that task is the same.

The competition has to move to another layer.

Competition always happens on the frontier.

Often that competition is in a domain we would have never even imagined before we got there.