As organizations get bigger they turn their focus inward.

The internal social complexity, the game, scales super-linearly with size of organization.

Ground truthing happens when a system interacts with the outside world.

In these mega organizations, it's easy to forget, in some sense, that there is an outside world, and that the internal forces of gravity are different than the external ones.

A trap I saw at my former mega-corporation employer: "this is good for us, and we're good for our users, so this is good for our users."

Nobody ever thinks they're the baddies, so that middle step is guaranteed.