At the frontier of innovation, there aren't words for what you're doing yet.

Kevin Kelly: "Try to work on an area where there's no words for what it is that you do… When you are ahead of language, that means you are in a spot where it is more likely you are working on things that only you can do. It also means you won't have much competition."

David Whyte: if you're being fully understood about the things you're doing, then they aren't that interesting.