Bits being easier to transport than atoms means that the first to establish network effects wins.

Once they win, they are basically unstoppable as long as they provide a minimum level of quality.

It's all about first mover advantage, who's most ruthless to achieve it.

That's one of the reasons tech is such a profitable business: it's easy to continue dominating once you win.

But once they win and take all, competition declines significantly.

How can you make it so companies have to continue competing?