Building for scale and building for viability are different.
- Building for scale and building for viability are different.
- Imagine working at a company where on day 1 of a product you can expect 50M users.
- You have to think about every little detail before building it.
- In that environment product discovery is about talking and planning.
- Writing down plans so they can be critiqued and collaborated on is a critical step in the process.
- But in most contexts, the 0-1 phase has very little usage.
- Product discovery there is about experimenting and surfing through the problem domain fluidly.
- It's all about getting something concrete into contact with real people as quickly as possible to iterate.
- In that environment, writing down things slows down the discovery process significantly.