Businesses like Tegus use the demand of customers to build out their backcatalog.
- Businesses like Tegus use the demand of customers to build out their backcatalog.[m]
- A customer comes and asks for interviews on a given topic.
- Tegus sources them, charging the customer the cost to produce it plus margin, gives the results to the customer… and then puts the report in their catalog.
- Their leverage comes from how many new requests can be serviced by their back catalog.
- That's effectively free value that was bankrolled by their customer's demands.
- It works better to the extent there's overlap between different customers' demands, and also to the extent the analysis is durable and timeless.