Cluetrain.com is a blast from the past of earlier eras of the web, but still deeply relevant.

"Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman."

Companies are the hive mind, the average, of the organization.

Sounds like one voice but is actually inhuman.

Not too dissimilar from LLMs and why their "view from nowhere" voice sounds hollow.