Consumer AI is being absorbed.
- Consumer AI is being absorbed. Enterprise AI is converging.
- On the consumer side, distribution incumbents are swallowing standalone AI apps. Meta acqui-hired four AI teams in four months.
- On the enterprise side, OpenAI just declared "code red." They spent 2025 trying to be everything: chatbot, video generator, browser, device company. It didn't work. Now they're pulling back to focus on coding tools and enterprise, which is where Anthropic has been the whole time. Anthropic wins 70% of new enterprise deals head-to-head against OpenAI, per Ramp's March data.
- The split: consumer AI goes to whoever already has distribution. Enterprise AI goes to whoever has developer trust. The question is what happens to companies in neither lane.