Coordination and collaboration are hard for different reasons.

Coordination requires ridiculous amounts of communication and paperwork.^[aoq]

Collaboration requires hard work to create a high-trust environment for diverse perspectives to come together into something wildly better than any individual could have done themselves.

Coordination is not a creative act.

Collaboration is a creative act.

When you create together, the creative tension helps build trust.

How can you kick a coordination challenge into a collaboration one?

By the hard work of removing the emotional, zero-sum-y fear–which is much easier said than done!