Craft as a means of production gets overshadowed by the scale inherent to mechanized approaches.

Craft is the only means of production at the beginning, until technology advances enough that it can be mechanized.

Then the mechanized output, even if it's lower quality, takes over, because it is so much more efficient.

After that, craft becomes a choice that only a small number of players can make.

Before it's mechanized, the craftspeople have enormous power.

Craft is inherently less alienating to the creators than mechanized output.

The more mechanized, the more capital it takes to produce the output.

Software engineering has, up until this point, been produced only as a craft.