Creating value means you put value out into the world: positive externalities.
Extracting value means you take value out of the world: negative externalities.
You can net your value created vs extracted and still be on net creating value, which means you're prosocial.
This is the "create more value than you capture" insight of a platform.
Prosocial things tend to build trust, while antisocial things tend to erode trust.
The typical finance mindset tends to want to extract as much value as possible--even if it puts you in net negative territory.
They don't think, "should we extract this", just "can we".
This leads to antisocial things that erode trust and also erode the businesses' own value in the long term.
Product people tend to think more about creating value, less about extracting it.