Creation and safety are in tension.
Fashions change.
To stand out requires you to be distinctive, but that exposes you to being selected against when the fashion changes.
How can you make sure that when the fashions change you aren't selected against?
The safest strategies for mere survival are to be as bland as possible.
But interesting things can only happen from distinctiveness.
To create something distinctive requires you to stick your neck out.
To be an outlaw, a rebel.