Cultural shelling points (e.g.

· Bits and Bobs 3/24/25
  • Cultural shelling points (e.g. Spongebob Squarepants) emerge from good enough content repeated mercilessly.
    • The general wisdom in marketing is someone has to see it seven times before they're willing to engage with it.
    • When you see it enough, your brain thinks "this is common enough to be worth making a handle for."