Does the app call it "My Places" or "Your Places"?

Is it mainly a tool, an extension of the user?

Or is it a service, a separate entity from the user?

The former makes people feel more aligned with it.

But if you add an assistant to the service, "My Places" no longer works.

Assistant "Should I add Bob's Donuts to 'My Places'?"

It foregrounds that the assistant is an entity that is not you^[hb].

Which begs the question: who does it work for?

What are its intentions and goals?