Don't try to push for new users with your escape hatch.

Your escape hatch is more to retain users who would have otherwise left, than to gain new users you otherwise would not have gained.

It's easier to get a user to dig down into lower layers of complexity over time as their needs get more complex, than to convince them to let go of the nuance and control they had and go up a layer.

As a user, going up a layer on a thing you're already using requires you to take more constraints on a thing that is already working; why change it?