Every organization grows kayfabe up to its carrying capacity.

The carrying capacity is set based on viability of business and amount of growth/capital of the main business.

Very successful money-making machines can support a large amount of kayfabe.

Less successful businesses can support much less kayfabe without dying.

The kayfabe grows, emergently, right up to that carrying capacity.

And then the organization is left teetering on the edge of criticality, where one wrong step kicks them into chaos and non viability.

Kayfabe ratchets.

Because the employees who fight it will lose if they give up for a second.

As some of the fighters give up, the environment gets less and less hospitable to the people who can fight it.

The fight wears out the people who can fight it at an accelerating rate.

It's like fighting gravity.

Given enough time, gravity will win.

Every time.