Everyone agrees that progress is good.

Everyone agrees that progress is good. But people disagree on what progress means in a given context.

Everyone thinks the thing they want to achieve is self-evidently progress.

A caricature of a Saruman style techno optimist: "I can make the world better through the power of my will alone. It will be so much better that the methods to achieve it don't matter (to make an omelette you have to break a few eggs) and anyone who doesn't like precisely what I do is being jealous and simply standing in the way of progress."