Everyone assumes that the most powerful AI service will be created by a single entity.
Creating a single, high quality model makes sense to be best done by a single entity.
But if you could figure out a way to use a model, combined with an ecosystem, to produce the overall quality of the service, the ecosystem would win.
The swarm beats the single participant.
Is the quality of your system tied to a thing that one entity built alone, or something that the swarm builds?