Everyone benefits from being creative.
Creativity need not have its outputs seen by many or have commercial impact.
Creativity is about exercising your individual voice, your agency, to bring something into existence that is authentic to you and you find meaningful.
Creativity takes time and space.
The optimizing machines around you that you are embedded in will see your creativity as time that could be spent optimizing the machine.
They will encroach on that time and gobble it all up.
Some people are so motivated by the urge to be creative that they make space for it.
But many people get ground between the gears, losing sight of what they want to do.
If you give more people the space to be creative, structurally, they will grow into that space and create.
Some of that output will be just for them.
But some subset of that authentic creative force will resonate and be commercially useful, too.
This is part of the logic of the Radagast's magic.
If you create the space for people to grow, they will, of their own accord.