Game changing insights come from misfits.

From the edge of the network, not the center.

The place where two networks touch is a fertile area of innovation.

Where networks touch requires a "contact language" for the two networks to understand one another.

One way is via a shared contact language, e.g. a shared research methodology.

Another way is to have a particular individual who knows the language of both networks but is in the center of neither: a misfit.