Giving a clear definition of an ambiguous, omnipresent phenomenon can be radically clarifying.

A thing that everyone is sensing, and doesn't like, but no one has the language for it, or even can point to what it is, because it is emergent.

A suffocating invisible cloud.

When you give it a handle by pointing it out and giving it a name, the world snaps into place.

It makes an amorphous but important thing into something concrete.

It feels empowering.

Yes, you confirmed the existence of an invisible thing that's a bummer.

But now that you know it's there, you can figure out how to live with it and work around it.