Google's success is what made ads the default business model for the consumer internet.
- Google's success is what made ads the default business model for the consumer internet.
- Before that it wasn't clear what would end up winning; afterwards it became inevitable.
- Ads need eyeballs, so it meant that things were default open.
- Advertising is the only micro-payment solution that works at scale.
- Every page can have enough ads to cover the (miniscule) serving cost.
- So it's open.