Greatness requires the push and pull of two complementary expertises, in healthy tension.

A dialog.

The producer and the creative are both required.

It is not a matter of the producer deferring to the creative.

It is a matter of co-creating, a vision that could not exist without either of them.

Both have to commit to co-creating.

Otherwise, the producer could say, "The creative failed at producing the result, it wasn't me. I did a good job, I just picked the wrong horse."

When you commit to doing it together, you take responsibility for the outcomes.

Greatness comes from constraints and creativity.

You need both.