Growth mode and decline mode require different approaches.

  • Growth mode and decline mode require different approaches.
    • Peace vs war.
    • It's not about resources on hand, it's about the slope of the traction.
      • Runway length and momentum are distinct.
    • Growth: spread out, own it all.
    • Decline: double down on what's working, focus.
    • If you aren't in growth mode, you're in decline mode and need to act like it.
    • You'll stay in growth / momentum mode longer than you should, because you'll take it for granted.
      • Or look at your resources, not your slope of traction.
    • That puts you in a Wile E Coyote moment.