How would you design an open-ended, unintimidating tool?

If you look at tools like Airtable, they are intimidating, mostly professional.

They scare off people who don't consider themselves technical.

You want a thing that feels simple, fun, customizable, "you can do it too!" and "the sky's the limit for what you can accomplish".

Premium, but DIY.

Bricolage, tasteful combinations of eclectic, zany objects and ideas.

This classic piece has thoughts on how to create creative tools for people who don't think they're creative.