Humans will imbue anything with agency and anthropomorphize it easily if it has a face.

Look at a tamagotchi.

Anything with a face that you can talk to.

Pond scum has no face.

LLMs and other emergent algorithms are closer to pond scum intelligence than human intelligence.

But LLMs put a face on pond scum intelligence.

You don't trust your Apple computer, you trust Apple.

But now with LLMs we feel like we trust the LLM, because it has a "face" and we can talk to it.