Hype is the emergent kayfabe in an ecosystem.
Don't get caught up in the hype.
Hold it at arm's length.
Surf it.
From other episodes
- If your ecosystem has bilateral agreements across peers, then a layer will show up that centralizes.2026-04-20
- The system of record is, by definition, up to date.2026-04-13
- What is the system of record for software production?2026-04-13
- Most software requires context to be useful.2026-02-02
- For something to be a system of record, everyone who relies on it needs to use the same system.2026-01-12
- Every enterprise has a system of record.2025-08-25
- One of my least favorite jobs each year is distilling the family holiday card distribution list.2025-07-28
- More niches lead to more diversity in the ecosystem, which creates more resilience at the level of the ecosystem.2024-10-28