Hype up the greatness in people around you.

People do their best work (growth, impact, sustainability) when they're pushing the limits of what they can do, which requires sticking their neck out.

People are willing to stick their neck out when they feel confident.

People don't want to look arrogant (and may have some self doubt) so tend to not want to hype themselves up

People around others can choose what to hype up.

This is not a "everyone and everything is great" but choosing the glimmers of greatness around you and hyping them up.

The other person choosing to hype up another makes it not feel self-serving, but still unlocks the confidence.

This unlocks way more performance and is a win win!