I assert that the implications of Apple's ATT policy changes are some of the most wide-reaching in technology in the last decade.

But lots of people, even in tech, don't really know that much about them or think about them.

It's been an absolutely massive tectonic shift that has harmed players like Facebook... but more importantly made a massive number of long-tail companies simply non-viable anymore.

It's a FUD-able topic: one that nearly everyone who hears about it will say, "Oh, Apple did a bold thing to protect privacy, they should be cheered", but the second-order effects are massive and I'd argue largely negative for society in ways that are hard to see and rarely talked about.