I think by talking.

If you've ever had an open-ended 1:1 conversation with me, you've seen me implicitly developing riffs, searching around to find ideas that resonate.

Things that seem to resonate with different audiences I then harvest and nurture into a thread that can later be woven into a fabric.

Once I have enough threads harvested, the tapestry I didn't know I was weaving pops into sharp focus, and I simply must capture it in writing.

From there it's simply a matter of taking a bit more time to weave it into a stable tapestry.

…that's the ambition anyway. As you can see, more often the end result is less "rich tapestry" and more "amateurishly knitted, ill-fitting sweater"