I was chatting with Brie Wolfson recently and she brought up the concept of "soulfulness".

Not just transactional and opportunistic, but intentional, for a bigger purpose.

An end, not just a means. An infinite game mindset.

Soulfulness is related to craftsmanship and artisanal approaches.

Soulfulness: the thing you're doing has a point. It's something to be proud of, not just what you made happen, but how you made it happen.