If you dissect a system, you won't find the magic.

The magic doesn't come from any particular sub-component.

It emerges out of the connections between the parts.

Where's the magic? The whole thing!

This is one of the reasons that it's hard to analyze an ecosystem.

"This extremely popular SaaS platform with a big ecosystem is a crappy product that no one seems to like, and yet it has accelerating momentum. Where's the magic?"