Imagine a feature that could revolutionize the lives of a niche audience.

Say, a feature for board game enthusiasts that would help them have more engaging, collaborative sessions with their fellow players.

Imagine the feature would require small tweaks to Gmail, Google Calendar, and Google Docs, to tie them together.

A PM who discovered this possibility on Gmail would need to convince a dozen or so other PMs to prioritize this niche feature that would likely have a negligible impact on Daily Active Users (DAU) at scale.

Each feature, after all, potentially makes the product more complex for users who don't use it.

This is the downside of one-size-fits-all software that is used by nearly everyone.

What if instead you could have niche features that benefit particular populations without losing out on the general purpose features that benefit everyone?

What if the thing that led to features getting built was the enthusiasm of the niche, not the notice of PMs they've never met?