Imagine a new universe of software with different laws of physics, distributed via a normal web app.

On the outside, it would look like "just an app".

It would have a cold start problem like any other app.

On the inside though it would be its own pocket universe.

Use cases could collide and grow and evolve with minimal friction.

Zero distribution costs within the ecosystem; use cases have minimal cold start problems because they can get the data they need to operate without any friction.

The "app" here is like a ballon around an emergent swarm of activity.

The app's momentum would be wildly unlike a normal, non-ecosystem app.