Imagine it's 1997 and you're trying to figure out good fledgling ideas from the internet to copy.

You could take the top 10 products on the web and then make CD-ROM versions of them.

But that would totally miss the point.

The point of the internet was not the CD-ROM style experiences, it was the low friction of things that could emerge at any point in swarms.

When there's a horizontal disruptive technological shift that recalibrates what is possible, don't try to build things in the old way, try to find the new things that weren't possible before and lean into that.

After a massive technological shift, the new wave of companies that turn out to be successful will look totally alien to start.