Imagine you discover a deep system insight and it's so clear to you.

You want to share it with everyone you talk to.

But to everyone else you just look like a conspiracy theorist with a pinboard and yarn.

Even when you show it directly to them, they won't see it.

Every multi-ply insight looks like a conspiracy theory to someone who doesn't have the time, inclination, or openness to absorb and understand it.

And all systems insights are fundamentally multi-ply.