In new categories, there's a late-mover advantage.

· Bits and Bobs 5/26/26
  • In new categories, there's a late-mover advantage.
    • The first entrants might have explosive growth, but then realize that they are organized subtly wrong.
    • Instead of climbing the mountain they realize they're climbing the foothill.
    • Their existing users become a liability, and make it harder to change.[f]
    • Someone watching closely can figure out what made it work and how to set it up to actually be at the foot of the mountain.