Infinite scroll is "moreish."

· Bits and Bobs 6/29/26
  • Infinite scroll is "moreish."
    • Something that is moreish gives you a dopamine kick but then leaves a pit that must be filled by more of it.
    • You always want "just one more."
    • Oreos are moreish.
      • So are chips.
    • With moreish foods, you must have an end.
      • Pour out one small bowl of chips, so you don't just keep going until the whole bag is gone.
      • At a certain point, you run out of chips.
    • The modern information scape is an infinite stack of Oreos.
    • The problem is not the Oreo per se.
      • As the Cookie Monster would say, the Oreo is OK as a "sometimes" food.
    • The problem is the infinite.