Innovation happens in pockets.
- Innovation happens in pockets.
- The pocket has an average that is distinct from the overall average.
- This creates a differential that could turn out to be valuable.
- Some of the variance in a pocket will turn out to be fit in other contexts, and can percolate out over weak ties to spread into the rest of the network.
- On the modern internet almost all insights are generated in the cozy web, private Discords and WhatsApp groups, and only then do they escape into the public web.